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Feldwick, P. (1998a, September 01). Brand research. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/brand-research
Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/questionnarie-design
Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/media-research-5326
Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/television-advertising-as-social-communication
Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-
Hodson and Falconer (1993a, June 15). Myth or reality?. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/myth-or-reality-
Sampson, P. (1993a, June 15). Qualitative research, quantitative research, interaction, integration and linkage. ANA - ESOMAR. Retrieved May 22, 2024, from
Wedel, M. (1993a, June 15). Market segmentation research. ANA - ESOMAR. Retrieved May 22, 2024, from
https://ana.esomar.org/documents/market-segmentation-research
Olabarri and Leon (1992a, September 01). Validity of consumer predicting variables used in marketing research . ANA - ESOMAR. Retrieved May 22, 2024, from